Before we called it commerce, we called it exchange. Between tree and tool. Between hand and harvest. Between elder and apprentice. The world was once made of slow trades and sacred timing. Jayir begins from that place, not in profit, but in remembering.
It begins in a forest where baskets are still woven without rulers. Where dye is pulled from bark, not bottles. Where stories are encoded in patterns, not PDFs.
Jayir means “roots” in Sadri. But it also means return. A return to the hands that made the world beautiful.
Tetsong Jamir
What Is Jayir?
Jayir is a tribal marketplace. But not in the way you’ve seen before.
This is not a curated collection of “tribal-inspired” pieces repackaged for global consumers. This is a platform where Indigenous artisans, artists, and Adivasi entrepreneurs sell directly. There are no middlemen. No factories. No silent hands.
Jayir is owned by the makers. We are not here to speak for them. We are here to hold space for their voice, their pricing, their pace, and their pride.
Every item on Jayir carries the name of its maker. Every story is told with their permission. Every transaction is a reclaiming.
Why This Matters
We live in a world where tribal art is trending, but tribal artists remain invisible. Where designers borrow Indigenous motifs, but forget to mention the people who birthed them.
Even in ethical marketplaces, tribal makers are often vendors, not stakeholders. Their skills are labelled “rural,” their work undervalued, their visibility conditional.
Jayir refuses this. We do not extract culture. We protect it. We do not empower artisans. We co-create power with them.
This isn’t a feel-good startup story. It’s a slow, stubborn rebellion.
What We Offer — And What We Refuse
We Offer:
A direct-to-consumer platform for Tribal creators
Limited collections made slowly, with care
Objects shaped by forest, memory, and lineage
Stories told by the makers themselves
Transparent pricing and ethical structure
We Refuse:
Middlemen and silent supply chains
Cultural dilution or exoticisation
Fast timelines and trend-driven design
Performative storytelling without consent
Any system that treats Tribal knowledge as raw material
When you buy from Jayir, you’re not supporting a business. You’re sustaining a memory system.
Tribal Luxury: A Redefinition
Hues of Hills
What we call tribal luxury is not opulence. It is sacredness. It is the luxury of time. Of attention. Of materials that carry spirit. Of work that comes from listening to the land.
Tribal luxury is not about excess. It is about essence.
It does not ask to be viral. It asks to be witnessed. It does not compete. It continues.
And it holds a quiet kind of power—the kind that lasts.
What You'll Find Here
Forest-dyed textiles woven in silence
Beaded jewellery that tells ancestral stories
Heirlooms carved by hands that remember
Objects made slowly, without machines
Art as resistance, as ritual, as livelihood
You will not find a sale section. You will not find urgency. Only presence.
An Invitation
This space is here to remember what has always mattered. To listen to voices that were never silent — only silenced. To hold beauty that holds history.
Jayir was never built to sell you something. It was built to bring you back.
To land. To lineage. To the luxury of being connected.