We are not a brand. We are a revival.
In every silenced loom and fading dye, the heartbeat of our ancestors still calls us home.
The Problem
Hidden behind every exquisite Adivasi handloom and tribal sustainable craft is a story unheard—of generations whose skills sustain India’s heritage, yet remain invisible in its economy. Tribal artisans face shrinking markets, cultural erosion, and uncertain livelihoods.
Our Mission
To ignite a digital renaissance for Adivasi entrepreneurs—restoring pride, preserving heritage, and forging fair pathways so every creation sings with dignity.
How We Work
Fieldwork & Discovery
Dawn conversations under banyan trees. Market visits in remote hamlets. We meet artisans face-to-face—earning trust before transactions.
Curated, Tech-Enabled Marketplace
We bring ancestral craft into the 21st century: simple digital tools, mobile-friendly shops, and story-rich product pages that connect makers to global customers.
Fair Trade & GI Advocacy
Every partnership guarantees transparent pricing, timely payouts, and support for GI-tag certification—so communities retain ownership of their identity.
Community & Knowledge Sharing
Virtual workshops, heritage storytelling, and co-learning forums empower artisans with marketing, design, and financial skills.
Meet the Makers ➔ | Read Our Stories ➔ | Shop the Collection ➔
We weave with memory. We speak with fiber and clay. We rise on roots older than time—and blossom anew in every sale.
Our craft is the forest’s whisper, the mountain’s echo, and the river’s song—sustenance for body, spirit, and planet.
Founder Notes
I grew up with a silence around my roots.
Migration blurred the lines. Language got lost in translation. There was pride in my identity, but also a quiet discomfort — as if being tribal had to be hidden, explained, or earned back. What I carried was a culture deficit — a gap between who we were and what we were told to become. Generations apart from the forest paths my ancestors walked, I often felt the ache of something missing. Not just land — but language, rituals, stories, belonging.
Jayir means roots. And this is my return.
It is a journey to reclaim, to recollect, and to rebuild what was always ours. A revival — not just of craft, but of connection. Of indigenous knowledge systems, of sustainable wisdom, of identity that doesn’t apologize but stands grounded and glowing.
We, the tribals, have always known how to live with the land, not against it. Our ways hold answers to climate resilience, mental well-being, and slow, intentional living. Our art is not a product — it’s a memory. A survival. A resistance. And it’s time the world saw it that way too.
This is for the weavers, the potters, the storytellers.
This is for those who sell at haats and dream of global shelves.
For those whose knowledge of land, leaves, and labor is sacred.
For every tribal soul who thought the world wasn’t made for them — Jayir is our answer.
We’re not just in the economy. We are shaping it.
Jayir is my way of going back — to the soil, to the self, to the stories. It is built for every tribal artisan who thought the market had no space for them. For every young Adivasi who’s searching for pride, purpose, and proof that we can thrive while staying true to who we are.
We are not behind. We are deeply rooted. And from these roots, we rise.
With love,
Mamta Kumudini Bara .
What We Care About
Heritage Craft Preservation
We support the preservation of tribal craft traditions—woven, carved, painted, or passed down by hand. Each piece is a living archive, offering artisans a way to sustain their skills and livelihoods.
Natural Materials
Our products are rooted in what the land gives us—bamboo, leaves, soil, fibers, and dyes. Nothing borrowed, nothing wasted. Just what grows close to home.
Community-Led Economy
We work with entrepreneurs who shape their own futures—tribal vendors, not middlemen. Through fair partnerships, local ownership, and shared value, we build an economy that listens to the margins.
Youth & Women in Leadership
We believe that young tribal voices and women know what their communities need. We create space for them to lead, earn, and decide—not someday, but now.
Indigenous Knowledge Systems
Our practices come from indigenous knowledge systems—centuries-old ways of farming, making, healing, and living with nature. They carry answers not just for sustainability, but for how we belong.
Mental & Cultural Well-being
Belonging is a basic need. Through work rooted in memory, story, and self-worth, we honor well-being—not just through income, but through pride, identity, and connection.
join the community
When you choose Jayir, you invest in more than a product—you invest in a legacy. Step into a world where culture and commerce coexist, and help us ensure that the hands shaping our past also guide our future.